Adtouch Labs
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Run Communication Workflows with AI

A task comes up that requires contacting customers. Normally, that turns into repeated calls, tracking who responded, and ongoing follow-up. With Adtouch Labs, you run an automated workflow instead: AI handles the outreach and executes until the task is complete.

Certified technology partner of United Airlines, Booking.com, TripAdvisor, and FareHarbor.

Use Cases

See how teams across industries are using AI to automate customer outreach at scale.

Automating flight cancellations at scale

Papillon

When high winds force flight cancellations, Papillon may need to contact hundreds of customers in a very short time window—over 400 reservations within 24 hours. In the past, this would have required call center staff working around the clock, manually coordinating outreach, tracking who hadn't been reached, following up on no answers, and rebooking guests into alternate dates. Instead, Papillon now runs a "cancellation and rebooking" workflow where the AI makes concurrent calls, leaves voicemails, sends follow-up text messages, associates callbacks to the reservation, speaks in the customer's language, and continues outreach until each case is resolved, turning what was once an all-hands emergency into a highly efficient, automated process.

Collecting pickup details before tours

Gray Line

Gray Line receives reservations from booking systems around the world, many of which don't capture the pickup details needed for smooth operations, often leading to early-morning logistical issues. Previously, staff would have spent hours manually calling and messaging guests to track down hotel information. Now, Gray Line runs a "collect hotel information" workflow by uploading a customer file and instructing the AI to contact guests concurrently, gather hotel details, and return a structured summary to the team. Once locations are confirmed, staff direct the AI to send pickup instructions immediately and again before the tour, shifting their role from repetitive outreach to overseeing and directing their AI worker.

Following up on preventative car maintenance

Automotive Service Centers

During routine service visits, technicians often recommend preventative fixes that customers decline at the time, even though delaying them can lead to bigger and more expensive problems later. In the past, these follow-ups rarely happened because front-desk staff couldn't answer detailed technical questions and service technicians didn't have time to make outbound calls. Now, service managers periodically upload a customer file and run a preventative maintenance workflow, where the AI contacts thousands of customers with personalized information from their last visit—explaining the issue, what happens if it's ignored, and the cost difference between fixing it now versus later—while answering questions, collecting intent, and gathering a preferred date range to return, resulting in higher service revenue and helping customers avoid larger repair bills down the road.

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How Outbound Call Automation Works

Our outbound tasking system builds repeatable workflows that AI can run on your command.

What You Can Use It For

Common examples customers start with:

  • Rescheduling or confirming appointments
  • Following up on leads or estimates
  • Collecting missing information
  • Sending updates or changes related to a service
  • Notifying customers about delays, upgrades, or next steps

Each use case is defined once, then reused whenever needed.

What You Actually Do

You don't need to manage scripts, bots, or tools.

You simply:

  1. Define the reason for the outreach (the task)
  2. Tell the system who to contact
  3. Specify what information you want back (if any)

What You Don't Need

This is where outbound tasking is different from traditional call automation:

  • No reservation system integrations
  • No CRM required
  • No new software for your team to learn

If you can explain the task, the system can run it.

The AI handles:

  • Calls and text messages
  • Natural back-and-forth conversations
  • Follow-ups if someone doesn't respond
  • A clear summary of results when the task is complete

What You Get Back

For every task, you receive:

  • A summary of who was reached
  • What was said
  • What information was collected
  • Which contacts need follow-up (if any)

Results are delivered by email, text message, or dashboard—your choice.

Getting Started Is Simple

Most customers are live in days, not months.

  1. Short walkthrough to understand your use case
  2. We help define your first workflow
  3. You start assigning outbound tasks

No long-term contracts required to get started.

Getting Started

Our outbound tasking system is designed to run fast once your workflows are defined. Because every business contacts customers for different reasons, we start by understanding how you currently handle those conversations. This short setup ensures the system behaves correctly from day one.

What Setup Involves

Getting started typically includes:

  • Identifying the reasons you contact customers or vendors
  • Defining what the AI should say and what information to collect
  • Deciding when a task is considered complete
  • Choosing how results are delivered back to your team

Most customers start with one or two workflows and expand from there.

After Setup

Once a workflow is configured:

  • It can be executed immediately
  • It can be reused as often as needed
  • It can be adjusted or paused at any time

Adding new workflows later is fast, since the underlying system is already in place.

Pricing Approach

We will provide you an estimate based on:

  • The number of workflows you want to automate
  • Expected call and message volume
  • Level of ongoing support needed

Depending on your needs, setup may be handled as a one-time configuration or an ongoing service.

The fastest way to understand fit and cost is a short walkthrough.

About Adtouch Labs

Adtouch Labs builds communication systems around the idea that outbound calls and messages are repeatable work. Every confirmation, reschedule, follow-up, or update follows a pattern. We design tools that let businesses define those patterns as workflows, then let AI execute them reliably at scale.

The projects below reflect our experience building communication systems that integrate deeply with data platforms and operate at enterprise scale.

Voice AI for Tours & Activities

The Voice AI system handles calls, answers questions and checks live availability via the merchant API, and sends booking links by text. Tour companies can now capture every lead automatically — improving customer response time while eliminating the need for overnight staff or missed calls — with little to no effort to implement.

Impact

Automated call handling and routing, zero missed leads, and eliminated need for overnight staff while maintaining 24/7 availability.

OpenAIViator APIVoice AIAutomation

OpenAI + n8n + Zendesk

We built an AI-assisted workflow that combines OpenAI language models, n8n automation, and Zendesk. It analyzes hotel and profile data to draft accurate, context-aware replies for United's support agents — reducing manual lookup and improving response quality. By automating data retrieval and reply generation, response times dropped significantly and teams were able to manage higher volumes with less effort.

Impact

Significantly reduced response times and enabled support teams to handle higher ticket volumes with improved accuracy.

OpenAIn8nZendeskUnited Airlines

United Airlines — MileagePlus X App

We designed and continue to operate the MileagePlus X mobile platform, which powers the MileagePlus program through a single user experience. The app connects shopping, dining, hotel, and eGift rewards under one API-driven system.

Impact

Consolidated multiple reward programs into one unified platform that's easier to maintain, faster to scale, and more consistent across millions of users.

MobileiOSAndroidUnited AirlinesLoyalty

United Airlines — Loyalty SDK

Our Loyalty SDK provides United's internal developers with a consistent framework to publish and manage offers inside the United app without waiting for new releases.

Impact

United gained the ability to launch new promotions in hours instead of weeks or months — accelerating marketing velocity while lowering engineering costs.

SDKiOSAndroidUnited Airlines

United Airlines — Middle Layer

Behind the MileagePlus app sits a custom-built middle layer that unified United's internal APIs with data from multiple third-party providers including Marriott, Visa, eGift, surveys, shopping, dining, and hotel networks. Before this system, every front-end interface had to separately handle caching, normalization, and custom logic for each data source — creating significant operational and technical overhead.

Impact

United can now deliver consistent, normalized data to every UI, reducing redundant code, API load, and long-term maintenance cost.

APIBackendUnited AirlinesIntegration

United Airlines — Rakuten MileagePlus Transfer Site

We designed and operate the Rakuten MileagePlus transfer site where users can convert their MileagePlus miles to Rakuten points for shopping. The site seamlessly supports both Japanese and English while walking the user through the transfer process by integrating both United Airline's services and Rakuten's account tools.

Impact

Seamless bilingual experience connecting two major loyalty programs with streamlined user flows.

Webi18nUnited AirlinesRakuten

HMSHost — Digital Voucher SDK

We built a mobile SDK that lets airline passengers redeem digital vouchers through airline app QR codes at HMSHost's airport restaurants. This digital infrastructure replaced manual paper workflows, reducing fraud risk with improved reconciliation, while connecting billions of airline miles with thousands of airport restaurant cash registers.

Impact

Eliminated paper vouchers, reduced fraud, improved reconciliation, and connected airline loyalty programs to airport restaurants at scale.

SDKMobileQR CodesHMSHost

Priceline + booking.com — Last-Minute Hotel Deals

We partnered with Priceline and booking.com to build a unified hotel booking flow for MileagePlus members. The architecture aggregates multiple supplier APIs into a single endpoint and reduced the user process from 12 steps to one streamlined transaction.

Impact

Improved conversion rates while lowering customer support and data synchronization workloads through simplified booking flow.

APIPricelinebooking.comUnited Airlines

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Adtouch Labs

Run Communication Workflows with AI

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Adtouch Labs

Run Communication Workflows with AI

Quick Links

  • About Us
  • Outbound Call Automation
  • Voice AI for Tours

Legal

  • Terms of Service
  • Privacy Policy

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