Privacy Policy

Information Provided by Businesses

• Account Setup: Business name, contact name, email address, phone number, billing information, and business details such as product links or booking platform identifiers.
• Configuration: Information you provide to configure phone routing, call flows, messaging preferences, and delivery of leads or inquiries.
• Communications: Messages, emails, or other communications you send to our support team.

Information Collected from Callers (Consumers)

When a consumer calls or interacts with a number using our Service, we may collect:

• Caller Information: Caller's phone number (automatically collected), name (if provided), and any details they voluntarily share during the call (for example, booking request, number of guests, preferred date, email address).
• Call Processing Data:
  • Audio is processed to create a transcript for the purpose of generating summaries, extracting key details, and evaluating sentiment.
  • We use that transcript to produce structured lead information (for example, requested product, date, party size) and an AI-generated summary and sentiment classification.
  • We do not retain full call transcripts after they have been processed for these purposes.
• Lead Data: We retain and deliver to the business: caller ID, any contact details provided, extracted booking or inquiry details, AI-generated summary, sentiment classification, and related metadata (for example, call time and duration).

Automatically Collected Information

When businesses access our dashboard or related tools, or when we operate the Service, we may collect:

• Usage Data: Interaction details such as call time, duration, frequency, interactive voice response (IVR) flow, and AI response performance.
• Device and Log Data: IP address, device identifiers, browser type, operating system, and standard server logs.
• Cookies and Similar Technologies: Used for authentication, session management, analytics, and improving the Service.

Information from Third Parties

When a business connects third-party platforms or data sources, we may receive:

• Product and Availability Data: From integrated booking or reservation platforms, subject to those platforms' terms.
• Business Information from Partners: From referral partners, affiliates, or resellers who help introduce our Service.

The business is responsible for ensuring it has the right to share this data with us.

To Provide and Operate the Service

• Route and handle calls and emails
• Generate and deliver lead notifications via SMS, email, or other channels configured by the business
• Provide real-time availability or product information through connected APIs
• Forward calls, route to departments, or connect to staff or voicemail as configured

To Analyze and Summarize Interactions

• Transcribe calls (temporarily) to derive summaries, sentiment classifications, and structured data about the inquiry
• Help businesses prioritize follow-up and understand customer needs

To Communicate with Businesses

• Send setup instructions, billing notices, alerts, and support updates
• Communicate about Plan changes, new features, or system status
• Send operational messages and alerts to merchants

To Improve the Services (Anonymous/Aggregated Data)

• Use anonymous or aggregated interaction data (for example, model performance metrics, generic call patterns) to improve AI models, routing logic, and features.
• Monitor and maintain system performance and security

For Legal, Safety, and Compliance

• Detect and prevent fraud or abuse
• Enforce our Terms of Service
• Comply with applicable laws and lawful requests

With the Business You Contact

If you call or message a business using our Service, we share with that business: your phone number, any name or contact details you provide, your inquiry details, AI-generated summary and sentiment classification, and relevant metadata so they can follow up.

With Service Providers

We use vendors to operate the Service, including but not limited to:

• Twilio and other telephony/messaging providers (call and SMS delivery)
• Cloud infrastructure providers such as AWS
• Email providers such as SendGrid and Gmail
• Payment processors such as Stripe and Chase Paymentech
• Database, hosting, analytics, and logging providers such as Supabase, Vercel, Google Analytics, and others
• AI computing providers such as OpenAI and Perplexity

These providers process data on our behalf under agreements that restrict their use of the data to providing services to us.

With Affiliates and Integration Partners

To support integrations with booking platforms like FareHarbor or other authorized partners when you choose to connect them.

In Business Transactions

If Adtouch Labs is involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction.

For Legal Reasons

• When required by law, court order, or legal process
• To protect the safety, rights, or property of our users, the public, or Adtouch Labs

With Consent

For other purposes when you clearly consent or instruct us to do so.

Businesses (Merchants)

Account, billing, and configuration records are kept while your subscription is active and for a reasonable period afterward for compliance, accounting, and support purposes.

Callers and Leads

• Call Transcripts and Audio: Audio and transcripts are retained only for the short period necessary to generate summaries, extract structured data, and produce sentiment analysis. After processing, transcripts and raw audio are not retained for ongoing storage.
• Lead and Metadata: We retain caller ID, contact details (if provided), and lead summaries, sentiment, and related metadata so we can deliver leads to the business, support reporting, and maintain system quality.